Continuing the Journey: How Cadbury Mondelez and CVA’s Partnership is Making Long-Term Impacts on Biodiversity

As we continue our journey in biodiversity and conservation at Conservation Volunteers Australia (CVA), it’s important to reflect on the enduring impacts of our partnerships. One such collaboration is with Cadbury Mondelez, a key ally in our efforts to protect the critically endangered Spotted Tree Frog through their Freddo ‘Helping to Save the Frogs‘ campaign. This partnership, while not new, remains a cornerstone in our ongoing conservation work.

Cadbury’s commitment extends to vital research funding, crucial for understanding the current plight of the Spotted Tree Frog. This species, having disappeared from 50 percent of its native habitats in Eastern Australia, represents a significant conservation challenge. The insights gained from this research are instrumental in developing strategies for the frog’s recovery and repopulation.

Reflecting on this partnership, Mondelez Brand Manager, Matt J Donaghey, remarked,

“We’re so proud to be able to work with Conservation Volunteers Australia to deliver programs that will give these endangered species a chance to repopulate and flourish. It’s a long-term commitment to ensure the projects can deliver real outcomes for the survival of these amazing animals.” Mondelez Brand Manager, Matt J Donaghey.”

Earlier this year, the partnership took an innovative step with the launch of the “Look Outside” activity pack in Woolworths stores, designed to educate and inspire Australian families about the natural world. This initiative highlights the role of community engagement in conservation efforts.

As we move forward, expect to see more initiatives from Freddo, our spirited nature ambassador. These efforts underscore our commitment to not just momentary actions but sustained, impactful conservation work.


Meanwhile, in the real world of Freddo…

Thank you to Dr Matt West of Wild Research at Melbourne University for these photos showing the project’s success and progress as thousands of brown trout are removed from up-stream using a fish barrier to allow the young Spotted Tree Frogs to thrive.


For those interested in joining hands with us to support nature and the environment, our partnerships team at [email protected] is always open to new collaborations. Together, we can amplify our impact and ensure the well-being of our precious biodiversity.

Stay tuned for more updates and explore how we’re making a difference: Learn More


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